Hey there. Have you ever shared something on LinkedIn and felt like no one even saw it? You put time into writing it, maybe shared a tip or a story, and then… barely any likes or comments. It feels kind of discouraging, right? The reason this happens is because LinkedIn has something called an algorithm—it decides who sees your post. But don’t worry! You don’t need to be a tech expert to make it work for you. In this article, I’ll explain how it works in a super easy way, and share some simple tips of LinkedIn Algorithm Tips for Better Reach to help more people see ,enjoy your posts & How to Create Engaging LinkedIn Posts.
🧠 First, How Does the LinkedIn Algorithm Work?
LinkedIn’s goal is to keep users engaged and active. That means the algorithm wants to show content that’s:
Relevant
Engaging
Valuable to a specific audience
It uses signals to decide what to boost and what to bury. These signals come from your content, your profile, your network, and how people interact with you.
Think of the algorithm like a friend who’s trying to match you with a great conversation. If your posts spark interest and connection, LinkedIn helps you reach more people.
The Basics: How LinkedIn’s Algorithm Works
Let’s start simple: LinkedIn wants to show people content they’ll care about. So when you post something, the platform tries to figure out—“Is this interesting? Is this helpful? Will people want to engage with it?”
If the answer is yes, it’ll show your post to more people. If not, it might fade away in the feed
But how does it decide that? Mostly by looking at:
Who interacts with your post (especially early on)
How people react (likes are good, comments and shares are even better)
How long people spend reading or watching your content
So in short: If your post gets quick engagement and keeps people interested, it’s more likely to reach a wider audience.
Timing Matters: Post When Your Audience is Active
Your LinkedIn Algorithm Tips for Better Reach post has a short window to prove itself to the algorithm—usually the first 60 to 90 minutes. If it doesn’t get engagement early, its reach could die down quickly.
- 📌 Pro Tip: Post during peak engagement hours:
Weekdays between 8 AM and 10 AM (your audience is likely checking LinkedIn before work)
Tuesdays, Wednesdays, and Thursdays tend to be the most active days
Test different times and monitor which ones work best for you
The Power of the First Line
People scroll fast, even on LinkedIn. Your first sentence (before the “See More” cut-off) is crucial.
Make it count by:
Asking a bold question
Sharing a relatable challenge
Starting with an intriguing statement
Example:
- ❌ “Today I want to talk about productivity…”
- ✅ “Why do we glorify burnout and call it hustle?”
Native Content Wins
LinkedIn Algorithm Tips for Better Reach wants users to stay on its platform. So if you’re always linking to external websites (like blogs, YouTube, or other platforms), your reach might take a hit.
✅ Do this instead:
Share a snippet of your blog directly in a LinkedIn post
Turn your YouTube insights into a carousel or video uploaded directly
Use LinkedIn Articles for long-form content
You can still include external links—just put them in the comments instead of the post itself for better reach.
Encourage Comments (Not Just Likes)
The algorithm sees comments as a stronger signal of engagement than likes or reactions.
How to encourage them:
End your posts with a question or clear call to action (CTA)
Ask for opinions, experiences, or tips
Keep your tone conversational and human
- Example:
“What’s one productivity hack that’s changed your life? I’d love to learn from you!
Create Value-Driven Content
Think of LinkedIn as a place to give before you ask. People love posts that:
Teach something new
Offer insights or resources
Tell authentic stories
Use these content types:
How-to posts (e.g., “How I got my first 1,000 followers”)
Personal lessons from work or life
Behind-the-scenes insights
Lists and frameworks that simplify complex ideas
When your content makes people stop, read, and save it—that’s a big win for reach.
Use the Right Format
Not all posts are treated equally. Some formats tend to perform better than others:
- 🔥 High-performing formats in 2024:
Text-only posts (up to 1,300 characters)
Image posts with meaningful captions
Document posts (carousels)—great for storytelling or step-by-step guides
Videos—especially short (30–90 seconds) and informative
Experiment and mix things up. Just make sure your content always adds value.
Engage Before and After You Post
This one’s underrated but super effective: Engage 15–30 minutes before and after you post.
Why? It signals to the algorithm that you’re active and involved, and it boosts your content’s initial visibility.
Here’s what to do:
Comment on other people’s posts
Respond to comments on your previous posts
Start or join a discussion in your niche
It builds community and boosts your own visibility at the same time.
Consistency > Virality
One viral post is great. But consistent quality posting is even better for long-term reach.
Start small:
2–3 posts per week is a great rhythm
Don’t ghost the platform—stay present and active
Track your best-performing content and do more of what works
Over time, the algorithm learns that you’re a valuable content creator and rewards you.
Be Human, Be You
Finally, let’s not forget: LinkedIn is a social platform. People connect with people.
Don’t be afraid to:
Share your wins and your challenges
Use your authentic voice
Tell stories that others can relate to
Professional doesn’t mean robotic. Be human. That’s where the real magic (and engagement) happens.